CGI for
sports
brands

We transform your product technology into high-impact visual pieces. CGI that communicates performance, innovation and design.

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Services

What we do

From the launch of a new model to campaigns for major events, we create 3D content that stands out across every channel.

01

3D product animation

Photorealistic modelling and animation of your product. We showcase materials, internal technologies and details impossible to capture on camera.

02

CGI integration

We combine your 3D product with real images of athletes or sports environments. High production value without the cost of complex shoots.

03

Content for social and broadcast

We optimise every piece for the formats where your brand competes: stories, reels, YouTube, in-store screens and event broadcasts.

Work

Clients

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NOX · 2025 · 3D Animation

Tempo Collection

Challenge

To translate extensive podiatric research into compelling visual storytelling, clearly demonstrating how each technology within the TEMPO collection enhances performance in every match.

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Results

Four high-impact creative pieces deployed across social media and broadcast channels during the Pickleball World Championship. An audience fully aware of the innovation and performance underfoot.

Client

NOX

Year

2025

Category

3D Animation

NOX · 2025 · 3D Animation

2026 Racket Collection

Challenge

To contribute to the campaign's hero film by delivering a fully visual 3D explanation of the product, developing a retro-inspired aesthetic that showcased every new innovation behind Agustín Tapia's racket.

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Results

A hero film that became the centerpiece of a highly successful campaign, supported by multiple secondary reel-format pieces. The four reels achieved over 60% more views and 31% higher engagement.

Client

NOX

Year

2025

Category

3D Animation

Hesacore · 2025 · 3D Animation

Hesacore

Challenge

To create a product launch film built around a simple yet powerful narrative: the making of the grip. The objective was clear, help users understand how a Hesacore grip is engineered and the performance benefits it delivers to every player.

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Results

A high-impact content piece that resonated strongly with audiences, increasing views, boosting engagement, and driving product sales.

Client

Hesacore

Year

2025

Category

3D Animation

Process

How we work

A clear, straightforward process. From brief to delivery with no surprises.

01

Brief

We analyse the project brief. We understand the product, channels, objectives and launch date.

02

Art direction

We develop the artistic direction of the project: visual concept, references, palette, motion and narrative.

03

Production

We create the pieces. Modelling, animation, lighting and compositing until we reach the final result.

04

Delivery

We deliver in all required formats and resolutions, ready to publish on launch day.

FAQ

Frequently asked questions

Do you need the physical product to produce the CGI?

Not necessarily. We work with 3D files provided by the manufacturer, or we create them ourselves from photographic references. In most cases we produce without needing to receive the physical product.

How long does a project take from start to finish?

Standard production time is 3 to 5 weeks from brief approval to final delivery. For launches with a fixed date, we plan ahead to guarantee deadlines.

Do you work with brands outside Barcelona or Spain?

Yes. Although we are based in Barcelona, we work with brands across Spain and Europe. The entire briefing, review and approval process is managed remotely without any issues.

What sets BM Produccions apart from other 3D production studios?

We specialise in sports and technical product brands. We understand the visual language of the sector — performance, precision, innovation — and we bring it to every piece.

Got a
project?

Tell us about the product and channel. We will get back to you within 24 hours.

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